CLIENT & MARKETING SOLUTIONS SERVICES

We help your company with most things 'marketing'. Our clients think of our firm as a go-to resource for resolving issues all along the marketing value chain.

MARKET ANALYSIS & PLANNING

Marketing must identify opportunities continuously, assess them and marshall resources to quickly bring new or updated products and services to market profitably and drive qualified sales leads. We help you with market opportunity analysis, market concept testing, marketing plans, marketing operations and marketing services. We create robust marketing plans that identify purchase behavior triggers, explain market risk, and detail marketing financials including payback. We are also experts at writing business plans, investor communications and diagnosing marketing roadblocks.

DISTRIBUTED MARKETING DRIVEN BY CONTENT

Distributed marketing is an emerging concept that can mean 'distributing the marketing work' or 'a platform that allows micro-targeted marketing driven by many inputs'. Either way, today content is king because it's the #1 generator of new business. Content includes blogposts, press releases, white papers, articles, ad copy, videocasts, podcasts, webinars, presentations and many other ways of communicating the value of your products and services. Wildly successful companies consistently put out new, useful content linked across multiple marketing channels and platforms. The content begins the lead conversion process by compelling a target audience to say "tell me more". Besides being compelling, content must be embedded with search engine code, which changes on a daily basis because search engine algorithms change daily to prevent gaming of the system. We are wildly creative and expert at creating SEO driven content in all types of media that can be found easily by your target market, even if they're scattered across hundreds of marketing channels.

CONVERSION & LEAD GENERATION

Many marketing departments today talk a good game about lead generation, but that's about it. Many of these have cobbled together a complex, difficult-to-manage smorgasbord of outsourced and in-house solutions from highly niched vendors who may, or may not, fully understand lead generation and conversion. With our clustered marketing solutions, marketing can 'create once, publish globally'. In most cases using a single-sourced clustered marketing solution can boost results and significantly lower costs by reducing marketing complexity. Our clients can pick and choose from a 'lazy susan' of marketing solutions including traditional marketing, public relations, web hosting and editing, internet marketing, blogging platforms, social media marketing, SEO, search analytics and many others. We can help with conversion strategy, implementation and ongoing management if needed.

WORKSHOPS

One hour, half day or full day marketing workshops.

OTHER